A coffee with Sara

Great to have you with us, Sara! Can you tell us a bit about yourself please?

Hi! I’m Sara, 29 (almost 30), and the founder of Mesure, a made-to-measure womenswear brand I started almost four years ago. We create clothing designed to your exact measurements – from suits and shirts to knitwear and jeans – made from high-quality materials and crafted to fit you perfectly. 

With Mesure, my mission is to close the gap in tailored womenswear and give women pieces that truly fit, so they feel confident and comfortable in what they wear every day.

Where did you grow up and where do you call home now?

I grew up near the sea in the Netherlands, first close to Haarlem and later near The Hague. I've been living in Amsterdam for over 10 years now, so it definitely feels like home. In fact, Amsterdam is the place I've lived the longest. That said, I've always dreamed of spending some time abroad again. I would love to live in London (where I lived for a year) or New York.

Please tell us more about Mesure! What made you want to create a made-to-measure space specifically for women?

While working as Head of Marketing at a made-to-measure menswear brand for many years, I noticed a clear gap in the market for women. As a woman myself, I always struggled to find high-quality clothing with the right fit, especially when it came to suits. That sparked the idea to create a brand dedicated to women and to offer them a unique made-to-measure experience.

How has your journey prepared you to start your brand in fashion?

From a very young age, I knew I wanted to work in fashion. I studied Fashion & Branding in Amsterdam and London and then spent many years working in the industry. This gave me a deep understanding of the market and helped me identify what was still missing for women.

What are your current goals/dreams for the brand?

We currently have a beautiful store in Amsterdam Oud-Zuid. My next dream is to expand to other locations, with London being at the top of the list. We already have many international clients, so it feels like a natural next step for the brand.

What excites you the most about showing up to work each day?

Making women feel confident and seeing how happy they are in their made-to-measure garments. I also love meeting so many inspiring women through my work.

What does a day off look like for you as a business owner?

I love working out, especially strength training, and going for long walks. I also enjoy cooking at home and discovering new restaurants. Every now and then you'll find me at a party or festival, although not quite as often as I used to be!

What’s one small daily ritual you can’t live without?

Getting coffee with my husband and going for a long walk together. It's my favourite moment of the day.

And as always, our favorite question: how do you take your coffee?

A flat white with regular milk, and please make it strong! I also love an espresso during the day as a little pick-me-up, or an iced Americano in the summer. Lately, I've been really into espresso tonics on hot days. As you can tell, I'm a true coffee lover, I can't live without it!