July: Spoon Letter

Hi all!!

A new month means a new letter, and what a fun month it has been!

Over the past few months, we have been quietly working on a very special partnership with Alpro. Together, we created a completely new Heart Straw design, which officially launched at selected Albert Heijn stores across the Netherlands.

The response has honestly been amazing! People have been visiting multiple stores to secure a set, and some of the first displays sold out within just 1.5 days!

Of course, the team and I also had to visit the stores to check it out! It’s so fun to see an Alpro x Lepelclub design on display at Albert Heijn!

Behind the scenes, we have also been working on lots of restocks. Maybe slightly less sexy than launching something completely new, but it’s a good thing that so many pieces are selling out at our partners. Our Pearl Opener is finally back, alongside several other Lepelclub favourites.

This month, we also sharpened our ideas and took a closer look at our goals. How can we continue to grow? Are the targets clear to everyone? And what is needed to achieve them?

Six weeks ago, we launched our engraving option. Our Pearl Cake Server and Cake Knife can now be personalized, making them an extra-special gift for weddings, anniversaries, birthdays, or simply for yourself. Because some pieces deserve to become part of your own story.

We did not know what to expect, but there has not been a single day without engraving orders, and we even sold out for a moment!

Personally, I spent a lovely weekend in London. One of the best parts of building Lepelclub is the people and places it introduces me to. During Lepelclub’s early years, I met Matilda, with whom we collaborated on a table-dressing collection and who has since become a dear friend.

London continues to be such an inspiring city, and I loveeee how deeply embedded hosting is in the culture of the UK!

Last but definitely not least, we recently received a request from a globally renowned premium spirits brand to create a unique Lepelclub design for some of its most iconic cocktails. Nothing is confirmed just yet, but I have already been brainstorming, sketching, and dreaming up lots of pearly possibilities…

I’ll leave it here for now. Questions or want to chat? Talk s(p)oon! xx