A coffee with Julia
Hi Julia, welcome to the club! Could you tell us a bit about yourself?
I am Julia, the founder of Elevate, a wellness brand focused on healthy functional drinks designed to support modern living. Before launching Elevate I worked in investment banking and private equity, focusing on consumer brands so I’ve always had a deep appreciation for product, storytelling, and building something from scratch.
Where did you grow up and where do you live now?
I grew up by the sea on the French Riviera. I moved to London six years ago after graduating to start my career in Investment Banking. I originally planned to stay for two or three years, but London quickly felt like home, and here I am!
We love elevate wellness! What was your inspiration behind opening?
Thank you! Elevate was born out of personal frustration. I couldn’t find smoothies or protein shakes on the go that were genuinely functional and healthy, most were full of hidden sugars or offered vague health claims. It always felt like a compromise. I wanted to create something that felt elevated in taste, design, and purpose, with complete transparency around ingredients and benefits.
What made the Royal Exchange feel like the right fit location wise?
It was the perfect blend of old and new with an iconic architecture in the heart of London’s financial district, surrounded by people living fast-paced lives who also prioritise their health and performance. It felt like the ideal place to launch Elevate and reach a community that values both wellness and convenience.
Can you share what your process for developing new recipes is like?
Every recipe starts with intention. We begin by identifying a specific function whether it’s supporting gut health, recovery, or focus for example. From there, I work closely with our science advisors to select ingredients that are backed by research and dosed for real impact. Then comes the creative part refining flavour, texture, and colour until we’re fully satisfied with the recipe. It has to be functional, but it also has to feel like a treat. That balance is everything.
Do you have a favorite on the menu?
That’s a tough one! I’m currently obsessed with The Glow smoothie, it’s packed with strawberries, collagen and hyaluronic acid, so it’s not only beautiful but amazing for your skin too.
What does an average day look like for you?
It varies, but mornings begin quite early with a coffee, a high protein breakfast, and my to do list for the day. I’m in-store most days to stay close to operations, but I also spend time developing the menu, testing new recipes, or meeting with advisors and partners. It’s fast-paced and never boring.
If you could give one piece of advice to someone looking to open their own business- what would it be?
Start before you feel ready. You’ll never have it all figured out, and clarity often comes from action.
And as always, our favorite question, how do you take your coffee?
Double espresso, always.
