May: Spoon Letter
Another month, and a lot of stirring!
In May, we had a special partnership with Le Creuset for a GWP activation in their Benelux boutiques. I have personally always been a big fan of the brand, so I had to visit their Antwerp boutique to see the activation in real life. It was such a lovely moment! Sometimes a partnership comes along so naturally, and this one truly did. The activation sold out fast, which made it even more special.
Until now, I have mainly been working on all the designs myself, but I would love to bring in more newness. With the to-do list full every day, innovation can easily get pushed to the back. That’s why I have been thinking about working with a designer. I recently met a very talented designer, and we are currently looking into a porcelain collection together. There is not too much I can share yet, but I truly believe this could be a big step for Lepelclub.
A very special package is on its way to a dream it-girl, and I keep refreshing the tracking link!
People often ask me: “How do you get your brand into the hands of a celebrity or top influencer?” First of all, get used to receiving some no’s. Second, I do think it has a lot to do with making sure you are sending something they would genuinely want to receive. If the answer is yes, most of the time you are only one email away.
Any guesses who the lucky recipient is?
In terms of performance marketing, and before I bore you too much with data, I have always wanted to build the brand with an international view. But our performance marketeer convinced me to test Dutch copy, and guess what? It is performing way better for our Dutch target audience! We also saw nice growth on Pinterest this month. Don’t sleep on that channel!
Last but not least, we have wanted to offer engraving for a long time. But logistically, it was quite a challenge. We finally wrapped our heads around it, and I am so excited to share that you can now order our pearl items with a personal note, date, initials, or any love note that makes it yours. We have already seen the cutest engravings come through.
I’ll leave it here for now. Questions or want to chat? Talk s(p)oon! xx
